Andrea Kayal

(646) 503-4206

Email me






127 West 26th Street

2nd Floor

New York, NY, 10001

United States


Signpost is artificial intelligence that turns prospects into promoters for consumer brands.

With over 7,000 customers, Signpost’s Mia is the future of communication for businesses with consumers. Powered by automated data collection and email marketing, Mia's artificial intelligence drives reviews up by 1.8 stars and revenue up by 10%. As one of Forbes’ “Most Promising Companies” Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product.

Signpost is backed by Georgian Partners, The Launch Fund, Spark Capital, Google Ventures, OpenView Venture Partners, Scout Ventures and a group of angel investors including Jason Calacanis, Thomas Lehrman, and Jack Herrick. The company is headquartered in New York City with locations in Austin and Denver.


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Stuart Wall CEO, Signpost

May 16th, 2017

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Metro US

Trump's hotels, restaurants are getting hammered in online reviews

Alexis Sachdev – March 24th, 2017

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Rural Lifestyle Dealer

Why Dealers Need to Do More Online Marketing

Lynn Marcinowski Woolf – March 21st, 2017

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Rural Lifestyle Dealer

Dealer How-To: Sosler’s Finds Success with Email Marketing

Lynn Marcinowski Woolf – March 20th, 2017

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Vox Sentences: Revised, resubmitted, rejected

Dara Lind & Dylan Matthews – March 16th, 2017

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Donald Trump critics whelp on Yelp

Anne Michaud – March 10th, 2017


As the CEO and founder of Signpost, Stuart oversees strategy, product development, sales and marketing. Stuart launched Signpost in 2010 and has since led the company through initial funding from Google Ventures and Spark Capital to the large, growing business Signpost is today. As an expert in all things digital marketing, Stuart's writing has been featured in The Huffington Post, Business Insider, Entrepreneur, Venturebeat and Pando Daily. Prior to Signpost, Stuart worked at Bain & Company, a leading global consulting firm, where he provided strategic advice to Fortune 500 companies and private equity firms. He graduated summa cum laude with honors from Miami University with a degree in Finance and a double minor in French and Entrepreneurship. Stuart received an MBA with distinction from the Harvard Business School.

Photo chris depatria

Christopher DePatria

VP of Revenue

As Vice President of Revenue, Chris DePatria is responsible for sales operations and revenue strategy, which includes overseeing and scaling the sales force and account management teams. Chris started his career at Yahoo! Inc, where he was the youngest director at age 25, managing a sales division of 50 reps. Just prior to joining Signpost, he worked at Patch, where he scaled the sales force to 8 teams and 80 reps in 3 cities. And before Patch, DePatria was at Yodle, where he was involved with direct sales, sales management, and planning helping them reach #35 on Inc 500. Chris resides in Hoboken with his wife and dog. He can be found on any given Sunday in section 146 of Metlife stadium watching the New York Giants. Chris is a graduate of the University of Delaware with a double major in Business Management and Marketing and a double minor in Economics and International Business.

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Seth Purcell

VP of Engineering

As VP of Engineering, Seth leads software development at Signpost with a focus on quality and continuous improvement. Seth began his career automating the analysis of genome sequence data at the Broad Institute then moved on to lead the development team at an investment management firm. He left finance to jump into the frenzied tumult of the NYC tech startup scene in 2008 and was previously VP, Engineering at LocalResponse. Seth studied Aeronautics and Astronautics at MIT.


Andrea Kayal

VP of Marketing

(646) 503-4206

Email me


As the VP of Marketing, Andrea is responsible for demand generation, brand messaging, creative, marketing automation, marketing communications, PR, and marketing/sales alignment. Prior to joining Signpost, Andrea led marketing teams at TimeLink, Lua and Sailthru. Before transitioning into the tech industry Andrea also worked at Octagon where she managed global marketing initiatives for BMW of North America and MasterCard. Andrea studied Communications at The University of Michigan and received her MBA from American University.


Online Reviews Projected to Cost Trump $66M

Stuart Wall – March 14th, 2017

Customer Q&A: My Amazing Maid

Jenny Hayward – March 7th, 2017

6 Essential Resources for Veteran Entrepreneurs

Meredith Wood – February 16th, 2017